I’m Hooked: Love, Beauty & Planet

“I think that the most important thing a woman
can have- next to talent, of course- is her hairdresser.”
― Joan Crawford

     In a day and age where we are becoming more and more aware of how we affect the environment around us, Love Beauty and Planet is a breath of affordable fresh air. From 100% recyclable containers to their ethically sourced vegan ingredients focusing on reducing our overall footprint on the planet, this brand offers a conscientious clean that, I believe, the masses can get behind.

     I try really hard not to jump on any beauty bandwagon and I find myself skeptical of products being pushed by celebrities and/or bloggers alike. One of my favorite bloggers, Courtney Halverson (@prettylittlefawn), has been promoting their products through her Instagram feed and stories for a couple of weeks now. I consider her a solid and reputable source for fashion (I’ve messaged her with fashion-related questions and she’s always been the sweetest) and beauty, so when she weighs in on something, I listen. Well, let’s just say that I’m glad I did. A lot of you have asked what I’ve thought and I’ve given it a solid week before I got around to writing this, to make sure I gave you my most honest opinion. Let’s just say, it’s an emphatic ‘Yes’!

     I am a complete scent snob. I am probably overly picky, but when a smell is going to cling to you for most of the day, I don’t see why more people aren’t. Think of it as perfume for your hair, if you will. I chose the Argan Oil and Lavender from their “smooth and serene” line (I have been obsessed with French lavender lately). Living in the deep South, where the humidity is atrocious at best, this was the obvious choice for my unruly mane. I have naturally fine, wavy hair and a lot of it (my loves at Van Michael Salon, especially Daniel Holzberger, are well versed in this mess). Being a model, and a hair model at that, means my hair can sometimes take a beating. Over the years I’ve had a variety of colors and cuts and finally, at thirty-three, my hair is the healthiest it’s ever been. I owe everything to the combination of my awesome hairstylist, Aveda products and Olaplex. Now that my hair is finally perfect, the name of the game is maintenance from here on out. That’s where this product comes in.

     After my first use, I immediately fell in love with how fragrant and long-lasting this scent truly is. My bathroom smelled as if I had been lounging in a field of French lavender and it was all so calm and soothing, as if I were at a spa. The shampoo lathered up beautifully and thoroughly cleaned my hair (something I occasionally have a hard time with when it comes to vegan hair products), while the conditioner did it’s job in half the usual time. Their conditioners utilize what they call “fast rinse technology”, allowing the average joe to save up to 20% of the water normally wasted while waiting on the average conditioner to work. I admit, I always leave my conditioner in for a while when showering, so this has not only adjusted my habits but changed them ultimately for the better. It took a couple of showers to get used to, but I look forward to seeing if there is a difference in my water bill next month.

     As the week went on, I have become more impressed with this brand as a whole. My hair feels wonderful, smells phenomenal and has very few fly aways to report. I genuinely dislike using additional products in my hair, since it’s easily weighed down, and so far this has cancelled out my need for anything extra. Outside of the aesthetics, it’s nice to use products that I can get behind morally. No, I am not a full vegan and I do not believe I will ever be (I’ll explain in a future post), but I do like to make sure my skin and hair care is as cruelty-free as possible. I am of the mindset that ‘every little bit counts’ and this line has fit wonderfully not only in my beauty routine, but my life overall. As a lot of you know, I support local farmers and sustainability, so this product line is an obvious and welcome choice in a sea of competitors.

     In the end, I want to stress just how great I find this line to be. Ethically sourced and 100% vegan, there is no better time than now to start reducing our mark on the planet. Plus, at under $15 for both the shampoo and conditioner, mindful beauty has never been so widely available and affordable for us all. Sure there’s Lush, a company many are familiar with, but they lack the abundance that Love Beauty and Planet has to offer. To purchase anything Lush, I have to either find a store (which is sometimes out-of-the-way) or order online. The best part of “LBP” is that they seem to be found EVERYWHERE. Forget waiting for your online purchase, you can just drive to your local grocer (Kroger, Publix, etc), Target or Wal-Mart and pick up your favorite scent in no time at all and without having to go to a specialty store. Just one of the many subtle perks associated with this brand.

     So come on, I dare you, try it out. Give yourself a full, honest week of use and try to tell me that you aren’t hooked. I, too, thought it was all too good to be true, but I have been completely converted. Who knows, maybe you will be, too!



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